Get ready for winter with Under Armour Many of you will recognise the brand Under Armour and their apparel is worn by many of the world's leading sports stars and teams including Jordan Spieth, Anthony Joshua, Andy Murray and the Spurs football team. Founder Kevin Plank started the company in 1996 in his basement and only as recently as in 2000 he emptied the company bank account and asked employees to go without pay for a few weeks so they could place a half page advert in ESPN magazine, the rest as they say is history! In 2014 Under Armour overtook adidas as the 2nd biggest sportswear brand in America and as they celebrated their 20th birthday last year, worldwide nett revenue was $4.95 billion! In terms of golf, Under Armour are the hottest brand around having been voted Foremost apparel supplier of the year in 2016, they were originally known for their Cold Gear compression base layers and a lot of you reading this newsletter will own one of these tops - you will know how well they work in trapping heat into the body and keeping you warm on the golf course. |